Another preparatory step before writing blogarticles is keyword research, which consists of researching, listing, selectingand targeting queries, popular or not, likely to attract qualified traffic tomaximize the chances of converting visitors into customers. It is essential toknow that each page of a website (and, therefore, of a blog) must target one ormore well-chosen keywords. Strategic keywords are chosen according to thesearch volume, the relevance of the keyword or even the feasibility(competition). Unfortunately, too many people skip the keyword research stageregarding blogging. It's a lost opportunity because you don't put in placeeverything necessary to have a long-lasting successful blog.Keyword research tools include Optimize and Cheap SEO Packages campaign management software the Optimiz. Me agency, SEMrush, Yoda Insight,keyword planning tool, Ubber suggest, etc.WORKING ON A BLOG'SSEARCH INTENTIf you already have a website and a recentkeyword study, know that it is appropriate to carry out a new specific searchfor a blog. Indeed, the search intent is not the same on a blog article,category page, or product sheet. The search intention corresponds to the needunderlying the expectation of the Internet user who hides in a request. Beingrelevant and ranking well requires understanding and responding to searchintent. There are generally four types of queries andsearch intentions: Informational:     The Internet user is looking for information, often through a simple or     more complex question. Example: "What is the difference between an     LED and an OLED TV?" Navigational:     The Internet user is looking for a very specific site and uses Google only     to find this site. Example: "Fnac TV 4K" Transactional:     The Internet user wants to purchase or is close to doing so. Example:     "buy promo 4K TV" Commercial:     The Internet user is ready to purchase but is still looking for additional     information. Example: "Best 4K TVs in 2020" A manufacturer, distributor or affiliate blog on High-Tech could thus use his blog to respond to informational, commercial or even transactional requests to position himself and obtain qualified traffic that would be impossible to capture with product pages. For example. POSITION YOURSELF ONTRENDS Blog posts also allow you to target hot and trending topics that aren't worth devoting permanent site content too. You can capture traffic when the query is popular before searches slump after the trend ends. Tools to find long tail keywords: BuzzSumo, Google Trends mainly, Twitter trends… WRITE PERSISTENT ARTICLES Conversely, blog posts on trends, how-to articles, how-to, how-to, or FAQs offer great, persistent content that doesn't expire that not only ranks but can continue to do well. Position and generate traffic for months or even years to come. To do this, it is often appropriate to update and enrich them to show Google that the content remains fresh and relevant. AIM FOR LONG TAILKEYWORDS Optimizing your blog posts for keywords is not about incorporating as many keywords as possible. This hurts your SEO because search engines view keyword stuffing as detrimental to a good reading experience. Instead, it will be smarter to focus on long-tail keywords. These longer, often question-based keywords allow your post to focus on the specific goals of your audience. For example, the keyword "how to choose a 4KTV" has much more impact on SEO than the short keyword "4KTV". Website visitors with long queries are like lier to read the entire message before asking for more information. In other words, they'll help you generate the right kind of traffic – the one that converts. Tools for finding long-tail keywords: Google Suggest or Autocomplete, Searches associated with a generic term, Answer The Public, Thematic forums, Google Trends, etc.   DEVELOPMENT     OF CONTENT STRATEGY Now that you know the target and understand what Internet users are typing to find solutions or a value proposition like yours, creating a blog requires finding an adequate content strategy to respond to Internet users, highlight your services and stay consistent with your brand. Content strategy refers to managing and producing content: texts, images, videos, and podcasts… of a brand. It should help highlight the identity of the brand and its expertise in its sector. It is a huge growth lever for companies wishing to gain visibility, notoriety and business. Answer the following questions to build successful content strategy: What     is my target? What     is my added value compared to competitors? What     is my area of ​​expertise? What     is the message I want to convey? What     will be the editorial tone? What     are my broadcast relays? What     type of content is broadcast? What     is my posting frequency? What     is my editorial schedule? A very important step in creating a content strategy must be studied by professionals such as an editorial or content marketing agency such as 1ère position.   CONTENT     PRODUCTION AND WRITING To publish on a blog, it is necessary to produce content regularly to increase the chances of being noticed by Google and Internet users by positioning many pages on the maximum possible keywords. While regular posting is important, it should not come at the expense of quality. Prefer a few relevant, targeted and rich articles to reach the first page of Google rather than dozens that remain stuck on page 3 or 4, where no one goes. For this, you must think about Internet users and optimize your content for search engines and the natural referencing of articles. Here are some ways to improve the SEO of your blog by optimizing articles: Use     a rich semantic field around the keyword with a writing assistance tool     like Optimize Content Add     keywords sparingly Set     higher-quality meta titles and meta descriptions that include your main     keyword Use     Hn markup Write     comprehensive content Add     ALT tags on images for image SEO Embed     structured data to make the text easier for Google to understand Write     in the most natural language possible Optimize     your URL structure Add     internal and external links to improve networking and navigation Update     or remove outdated contentFor more tips on how to be on the 1st page of Google, download our white paper!